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Website Builders for Bloggers: Which Platform to Choose?

Website Builders for Bloggers: Which Platform to Choose?

Starting a blog can be an exciting and rewarding experience. Choosing the right website builder to host your blog is an important decision that can impact your blogging success. With so many options to choose from, it can be overwhelming trying to figure out which platform is best suited for your needs. In this comprehensive guide, we will compare the top website builders for bloggers and provide tips on how to select the right one for your blog.

Key Factors to Consider

When evaluating website builders for your blog, there are several key factors you’ll want to take into account:

  • Cost – What is the monthly or yearly pricing plan? Watch out for hidden fees.
  • Ease of use – How easy is it to set up your site and make changes? How technical do you need to be?
  • Customization – To what extent can you customize design elements like themes, fonts, colors etc?
  • Blogging features – Does the builder optimize for blogging with features like blog scheduling, SEO, and analytics?
  • Storage space – How much storage is allowed for your images and content?
  • Support – What online and customer support is offered if you need help?
  • Domain name – Can you use your own domain or do you need to use a subdomain on their platform?

Prioritizing these factors will help you narrow down the choices and select a website builder that best fits your blogging needs and budget.

Top Website Builders for Bloggers

There are many website builders out there, but some stand out more than others for offering great features tailored to blogging. Here are our top picks:


WordPress is by far the most popular blogging platform, used by over 60% of all websites. WordPress.org is the self-hosted, open source version that gives you complete flexibility and control.


  • Open source and free to use
  • Endless customization with themes, plugins, widgets etc
  • Perfect for blogging with built-in features
  • Ability to monetize and grow
  • Huge support community for help


  • Requires web hosting
  • Can have steeper learning curve
  • More responsibility for security and backups

Overall, WordPress.org is best for bloggers who want maximum control and are willing to take the time to learn the platform. The possibilities are endless for customizing your site.


WordPress.com is the free, hosted version of WordPress. The main difference from WordPress.org is that it takes care of hosting and backups for you.


  • Free basic plan available
  • Easy setup since it’s hosted for you
  • Good selection of free themes and plugins
  • Handles security updates and backups
  • Get access to the WordPress blogging features


  • Limited customization and monetization on free plan
  • Forced to use a WordPress subdomain
  • Limits on storage space and bandwidth

WordPress.com is great for beginner bloggers who want a simple, hassle-free option to get started. You can always upgrade plans later for more flexibility.


Wix is a freemium website builder with an easy drag-and-drop editor. It’s popular for its extensive design features.


  • Very user-friendly editor to customize design
  • 500+ attractive templates and color schemes
  • Good selection of blog layouts and elements
  • Free basic plan available
  • SEO and marketing tools


  • Blog features not as advanced as dedicated platforms
  • Limits on bandwidth and storage for free plans
  • Must use Wix subdomain

Wix is ideal for bloggers who want to easily create a beautiful, customized site design without needing to know coding. Just be aware the blogging functionality is not on par with WordPress.


Squarespace provides an all-in-one platform to build websites and blogs with elegant designs.


  • Very polished, professional themes
  • Powerful customization with styling options
  • Built-in SEO, analytics, and marketing
  • Good commerce options to sell products/services
  • High quality support


  • Only 14 day free trial, no free plan
  • Monthly plans more expensive
  • Limited to Squarespace subdomains

Squarespace excels at letting you create a sophisticated, high-end looking blog. It’s great for image-heavy blogs or if you need built-in ecommerce. Just prepare to pay more.


Blogger is Google’s free blogging platform that fully integrates with other Google services.


  • Completely free with unlimited storage and bandwidth
  • Easy publishing integrated with Google account
  • Built-in image hosting and editing
  • Monetize with Google AdSense built-in
  • Decent SEO and traffic analytics


  • Very limited design customization
  • Forced to use a blogspot.com subdomain
  • Lack of support for plugins, widgets etc

Blogger is best suited for beginner bloggers who want a simple, no-frills option from a trusted brand. But serious bloggers will find it lacking in features.

Choosing the Best Website Builder for You

When picking a website builder for your blog, consider your budget, technical skills, design needs and what features matter most.

  • WordPress.org is ideal if you want absolute control and customization. It has the best built-in blogging features but requires more technical know-how.
  • WordPress.com is great for hassle-free hosting and setup. Best if you value simplicity over customization.
  • Wix is perfect for showcasing visuals and flexible design. Not as robust for extensive blogging.
  • Squarespace offers sleek, professional templates. Worth the price if high-end design is key.
  • Blogger is a quick, free way to publish blog content. But very limited in features and control.

Make a list of your must-have features, weigh the pros and cons, and try out free trials to find the best website builder tailored to your blogging needs. With the right platform choice, you can setup a successful blogging presence to share your passion.


Picking the best website builder is an important foundation for any blogger getting started. Be sure to factor in your budget, design needs, desired features and technical abilities when deciding on a platform. WordPress offers the most powerful blogging functionality, but services like Wix and Squarespace enable you to easily create an elegant site visually. The good news is there are now many options that cater specifically to bloggers. Determine your priorities, do thorough research, and select the website builder that aligns with your vision to launch and grow your blog.

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