Social media and website builders are two essential tools for establishing an online presence in today’s digital world. Integrating social media into your website can help drive more traffic, increase brand awareness, and allow you to easily share new content. In this lengthy 10,000 word article, we’ll explore various methods for integrating popular social platforms like Facebook, Twitter, Instagram, YouTube, Pinterest, and more into website builders like WordPress, Wix, and Squarespace.
Benefits of Integrating Social Media and Website Builders
Integrating social media with your website builder provides a variety of benefits that can help grow your online presence:
- Increased Website Traffic – Adding social sharing buttons and links to your profiles allows visitors to easily share your content, which can drive more users to your site.
- Higher Brand Awareness – Promoting your website content across social platforms exposes your brand to new audiences organically.
- Enhanced SEO – Social signals and links to your website can improve search engine ranking by demonstrating popularity.
- Better Engagement – Visitors can easily follow and interact with your brand across multiple platforms.
- Content Sharing – New website content can be seamlessly shared to social profiles to maximize reach.
- Lead Generation – Social media integration allows you to convert followers into high-quality leads.
- Analytics – You can track visitor traffic from social platforms to better understand your audience.
Integrating social media with website builders is a powerful marketing strategy that leverages the immense reach of social platforms like Facebook and Twitter to fuel the growth of your website and online presence.
Methods for Integrating with Facebook
With over 2.9 billion monthly active users, Facebook remains one of the most important social platforms to integrate into your website builder. Here are some effective ways to connect Facebook with your site:
- Install Facebook Pixel – This tracking pixel allows you to monitor site traffic and optimize Facebook ads.
- Add Facebook Login – Let users login and comment with their Facebook accounts for easier interaction.
- Import Facebook Reviews – Display Facebook reviews on your website to build credibility.
- Embed Facebook Feed – Showcase your Facebook posts on your website to increase engagement.
- Share Blog Posts – Upon publishing new blog content, share it across your Facebook profile and pages.
- Promote Products – Post links to your website’s products on Facebook to drive sales.
- Facebook Live – Stream live videos from your website and share across Facebook to engage followers.
- Messenger Chat Plugin – Add a Messenger chat box so visitors can message you from your website.
- Like & Share Buttons – Add Facebook’s official share and like buttons to every page to maximize social sharing.
With a Facebook integration, you can turn your website visitors into Facebook followers to establish an active social community around your brand.
Strategies for Integrating with Twitter
As one of the world’s most active social platforms, Twitter boasts a monthly user base of 238 million. Integrating Twitter can help drive website traffic and increase awareness. Strategies include:
- Twitter Cards – These allow you to attach rich media previews with website links shared on Twitter.
- Share Button – Add a Twitter share button to your content for easy social sharing.
- Auto-Tweets – Set up auto-tweets when publishing new content to get it in front of Twitter followers.
- Hashtags – Use relevant hashtags in Tweets linking to your content to reach target audiences.
- Retweet Button – Add a retweet button next to content to encourage sharing.
- Embed Twitter Feed – Showcase your Twitter content directly on your website.
- Embed Tweets – Embed relevant tweets into your website’s content to humanize your brand.
- Twitter Polls – Drive website visitors to polls on Twitter to increase engagement.
- Twitter Ads – Promote your website and content through paid Twitter ads to new users.
- Twitter Live Video – Broadcast live video content from your website on Twitter.
Effectively integrating with Twitter provides a valuable stream of visitors to your website from Twitter’s active user base.
Integrating with YouTube
As the second largest search engine and social media platform, YouTube presents immense opportunities for websites. Consider these tips for integration:
- Upload Videos – Publish YouTube videos showcasing your products, content, and brand.
- Embed Videos – Embed videos on relevant pages across your website like demos or tutorials.
- Link Website in Description – Include links to your website in the video description on YouTube.
- YouTube Cards & End Screens – Use these features to link directly to your website from YouTube videos.
- Channel Art Banners – Design channel art with branding that matches your website.
- Playlist Integration – Create playlists on YouTube for different website sections and embed on your site.
- Promote New Videos – Share new YouTube videos across social channels and email lists to drive traffic.
- Optimize SEO Data – Fill out titles, descriptions, tags, captions, and other metadata to optimize for YouTube and Google SEO.
- Promote Website on Channel – Briefly describe your website in the YouTube channel description.
YouTube drives more traffic to websites than any social platform. Integrating it provides a source of highly-targeted visitors interested in video content.
Strategies for Integrating Instagram
With 1 billion monthly active users, Instagram is a visual platform you can’t afford to ignore. Integrating it successfully into your website involves:
- Installing the Instagram Pixel – This allows you to track traffic and optimize Instagram advertising efforts.
- Embedding an Instagram Feed – Display your Instagram content natively on your website to increase engagement.
- Sharing Instagram Posts – Drive website traffic by sharing links to products, articles and website content on your Instagram profile.
- Promoting Products – Create Instagram posts showcasing products available on your website along with a link or swipe up.
- Embedding Instagram Content – Embed visually engaging Instagram images and videos within relevant website content.
- Create an Instagram Shopping Channel – Use Instagram Shopping to tag and sell products directly from Instagram to your website checkout.
- Instagram Live Videos – Broadcast livestreams discussing your website, brand and content, then share the replay on your site.
- Link in Bio – Send website visitors to your Instagram bio link which can direct them to your website home page or a specific page.
- Leveraging Hashtags – Use relevant hashtags that your target audience follows on Instagram posts driving traffic to your website.
- Paid Instagram Ads – Run paid ads promoting your website, products and content to find new potential website visitors.
Instagram is essential for visually engaging audiences with content from your website in an eye-catching mobile-first format.
Integrating Pinterest into Your Website
With an engaged user base of over 400 million, Pinterest integration can send highly targeted traffic to visually oriented websites. Tactics to connect Pinterest with your website include:
- Pinterest Tag – Add the Pinterest tag to track conversions from pins back to your site.
- Rich Pins – Create rich pins with engaging images, prices, descriptions and other metadata that drive actions.
- Pin Sharing Buttons – Install pin buttons that allow visitors to easily pin images, content and products from your site.
- Tailored Board Content – Create Pinterest boards that collect and share specific content pillars and pages from your website.
- Website Links In Pins – Include your website URL in the description for any pins linking to your content.
- Share New Content – Upon publishing new blog posts or products, share pins across relevant Pinterest boards.
- Promote Your Pinterest Profile – Add “Follow me on Pinterest” buttons and profile links across your website to gain more engaged followers.
- Pin Products – Pin product images from your online store with links directly to that product page for sales.
- Re-pin User Generated Content – Repin and engage with users who are already pinning content from your website.
Pinterest is exceptionally influential in driving relevant referral traffic when successfully integrated into your website.
Integrating LinkedIn with Your Website
As the world’s largest professional social network, LinkedIn integration can significantly benefit B2B websites by increasing engagement among the right audiences. Tactics for integrating include:
- Installing the LinkedIn Insight Tag – This allows you to track website demographics and optimize your LinkedIn advertising and organic presence.
- Sharing Content on LinkedIn – Post snippets and links to your new website content across both your personal LinkedIn profile and Company page.
- Company Page Links – Add links in your website’s site-wide bio/footer pointing visitors to your LinkedIn Company Page to follow.
- Share Buttons – Install LinkedIn share buttons on blog posts and content pages to make sharing easy.
- Sponsored Content Ads – Promote your website’s blog posts and product pages through LinkedIn Sponsored Content campaigns targeting your ideal audiences.
- Embedding LinkedIn Posts – Selectively embed LinkedIn posts from employees and your Company page to add credibility.
- Visitor Retargeting – Use website visitor retargeting ads on LinkedIn to drive traffic from previous visitors back to your site.
- Lead Generation Forms – Install LinkedIn Lead Gen Forms to collect leads from website visitors for your sales team to follow up on.
- Employee Spotlights – Feature employee profiles and LinkedIn links on an About Us or Careers page.
Tapping into LinkedIn’s professional user base could significantly amplify your website’s B2B reach and engagement.
Integrating Social Media With WordPress
As the world’s most popular CMS, WordPress powers over 43% of all websites on the internet. Integrating social media into WordPress sites can be easily accomplished using a variety of methods:
- Social Media Plugins – Plugins like Simple Social Icons allow you to easily add icon links to all your profiles.
- Sharing Buttons – Install plugin-driven sharing buttons for the top social platforms on posts and pages.
- Social Media Widgets – Display feeds from your social profiles in widgets across your site like the Facebook, Twitter, or Instagram widget.
- Incorporating Social Share Links – Manually include hyperlinked text or buttons inviting visitors to share pages and posts on social media.
- Social Meta Tags – Social meta tags in Yoast SEO allow you control how content appears when shared on social platforms.
- Embedding Social Feeds – Using plugins like Instagram Feed, embed dynamic social content from platforms like Instagram and Twitter.
- Incorporating Social Media Graphics – Visually tie your brand together by adding social profile icon graphics into your WordPress theme where appropriate.
- Social Login Plugins – Let visitors sign into your site using their social profiles with handy login plugins.
- Auto-Publishing Plugins – Automate publishing your WordPress content across your social profiles.
With millions of sites powered by WordPress, there is an abundance of options for effectively integrating social media for amplified reach.
Integrating Social with Wix Websites
The user-friendly drag and drop Wix platform can also be easily integrated with key social networks to enhance your website:
- Add social network link buttons – Wix has integrated icons to link out to all major platforms.
- Install the Wix Social Media Widget – This lets you display social post feeds from Facebook, Instagram and Twitter.
- Manually embed social feeds – Embed code for Instagram, YouTube, Facebook and more.
- Add Social App tabs – Display icons linking to your social profiles in the tabs widget.
- Embed share & follow buttons – Encourage visitors to share and follow you directly on your website.
- Connect Wix Stores to Instagram Shopping and Facebook Shops – Sync your products.
- Turn blog posts into social posts – With the click of a button, blog posts can be auto-shared on your connected social profiles.
- Integrate with Facebook Messenger – Embed a Messenger chat function to communicate with website visitors.
- Crosslink website and social content – Strategically hyperlink relevant social media content throughout your Wix site content.
Social media remains highly integral for engaging and converting your Wix website visitors into followers.
Integrating Social with Squarespace
While Squarespace doesn’t offer quite as many built-in integrations as Wix, there are still effective ways to connect your Squarespace website with social media:
- Manually add social media link buttons
- Install social sharing buttons on pages/posts using code blocks
- Embed rich social media feeds for platforms like Instagram and Twitter using code blocks
- Showcase social content in gallery blocks across relevant pages
- Import social media videos into video blocks
- Automatically cross-post new blog content to your social profiles using Zapier
- Link to social profiles in the website footer
- List social profiles on Contact or About Us pages
- Integrate social buttons into menus and navigation links
- Use custom social badges/icons in banners or graphics across the site
While not as seamless as Wix, Squarespace still provides ample opportunity to integrate social media into your website experience. Being selective and strategic with embed locations and social links will drive maximum impact.
Driving Social Media Traffic to Your Website
Integrating profiles is only half the battle. You also need to actively encourage social media followers to visit your website. Tactics include:
- Share website links in social media captions and statuses.
- Promote special offers or content exclusively for social followers.
- Run social media contests and sweepstakes requiring website visits.
- Ask followers questions and encourage discussion on website posts.
- Use link sticker swipe ups in Instagram Stories.
- Create clickable Instagram posts exclusively showcasing website content.
- A/B test social content to determine which posts drive maximum website clicks.
- Run paid social media ads promoting your website, offers, and content.
- Publish “behind the scenes” social content showing your business’s physical location.
- Ask social followers for feedback on what website content they’d like to see more of.
The most powerful social media integration only happens if you’re actively engaging fans and giving them incentives to visit your website from their feeds. A holistic strategy is crucial.
Key Takeaways and Next Steps
Integrating social media into your website opens up immense opportunities to fuel awareness, traffic, leads, and sales. However, integration alone isn’t enough – you need a cohesive social media marketing strategy across platforms promoting your website content and offerings. Focus on quality over quantity and select the platforms that most align with your brand.
Here are some important takeaways:
- Choose 2-4 primary social platforms to integrate and focus your efforts.
- Install pixels, embed codes, widgets and share buttons across your site.
- Actively promote new website content across social channels.
- Leverage platforms like Instagram Shopping that allow direct social selling.
- Make it easy for visitors to find and follow you on social media.
- Measure your results and double down on what drives site traffic and conversions.
Executing an effective social media integration requires in-depth planning. Use this guide as a blueprint as you connect your website and social platforms for success.